Human being made the grains from two herbaceous plants, Rice and Wheat belonging to Graminaceous family, his main pulse. Out of the two, majority of the world population has selected Rice that is a produce of paddy plant as their staple food. Apart from being an essential food crop due to it's intrinsic elasticity quality owing to Gluten, Wheat is well established as a compulsory ingredient in commercial food industry.

However, consuming Wheat in many preparations has proven to contribute to a multitude of health issues while Rice continues to maintain a clean sheet of record. Failure to develop Rice flour for commercial utilization has resulted in many countries facing political and economic hardships despite having surplus paddy stocks and Rice varieties that can challenge Wheat flour in any application is something worth pondering.

Our desire to think out of the box to explore the possibilities of using Rice Flour in commercial and domestic food applications never thought was possible gave birth to HelathyFla. Since the inception we knocked on every door of impossibility and got positive answers. From biscuit to cake to ice cream to caramel pudding to traditional rice flour based foods, we realized our dream of challenging Wheat Flour with our own Rice Flour. We intend sharing our innovations and achievements with the general public. As the first step to propagating our dream, HealthyFla enters the retail operations establishing Rice flour as a wholesome alternative to Wheat flour and a new economic reality through establishing a series of industries based on Rice flour.